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How to Use Psychology to Improve Your Cycling Performance

Having a great ride or race on a bike isn’t just about your body performing optimally; it also requires your mind to be healthy and work well.

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Six Tips for Better Winter Cycling

Riding in the winter comes with extra challenges, especially with colder weather and shorter days.

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Lori Barrett, ROTOR’s North American Brand Manager

Lori Barrett is ROTOR’s North American Brand Manager. Bikes and sports are more than her pastimes, they are her lifestyle. Lori tells us much more about ROTOR in the USA.

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