We are launching our first TV campaign on Eurosport, the number one sports channel in Europe showing the most important sporting events in the world.
The ROTOR campaign started on Eurosport last 5th March and will be broadcast over the next 6 months in 54 countries including Spain, England, Ireland, France, Italy, Russia, Scandinavia, Denmark and Poland. With this spot, ROTOR will be on screen during the greatest races on the cycling calendar including the Tour de France, the Giro d’Italia and the Vuelta a España.
Eurosport is the channel which dedicates more time to cycling with more than 200 days of showings. It is the number one sports channel in Europe, feeding the fans’ passion and connecting them with the most important sporting events in the world. Eurosport’s global audience is 15 million people per week.
For ROTOR, this is a great opportunity to increase brand awareness through a channel which is very fond of cycling. “ROTOR is transforming the way in which it links the road and mountain bike users with its products. This process began a few months ago with the redesign of the website (www.rotorbike.com), where detailed information on all ROTOR products is available. Now, we will continue the process with the TV spot which aims to bring the brand closer to the most demanding of cyclists, who value the most innovative equipment such as our oval chainrings, powermeters or hydraulic groupset”.
Watch 1 minute version of the spot. Enjoy it!